Licensing - Proxy Sales

Tackling proxy purchasing is vital if we are to stop youngsters accessing alcohol. Adults who buy alcohol on behalf of someone under 18 need to know that they are committing a criminal offence, which could have consequences for young people and the entire community. Off-licenses must be aware that proxy purchasing is illegal and ensure they are doing all they can to prevent it and fulfil their duties as a responsible retailer.

Buying alcohol for a person under 18 is an offence under the Licensing Act 2003. When young people misuse alcohol it can lead to serious physical and psychological harm and puts that person in a more vulnerable position meaning they could become a victim of crime. Regular misuse of alcohol could also lead to long term problems with alcohol dependency.

Buying alcohol for youngsters is irresponsible and illegal. If an adult is caught purchasing alcohol for someone under 18, they could receive a fixed penalty notice and be fined up to £5,000.

A promotional campaign is being launched - targeting adults, parents and off licenses and will challenge purchasing behaviour. Posters will be displayed in off licenses across Rugeley highlighting the affects alcohol can have on young people. Useful tips will also be issued to off licenses to prevent them from partaking in a proxy sale.

This initiative has been funded by the Police and Crime Commissioner's Locality Deal Fund and Chase Community Partnership.

Download a copy of the campaign material below.